So as the airlines have to get creative about their marketing, Alaska is dialing for dollars using a Deal a Day concept for 14 days.
At 12.01AM (PDT) they put a new destination up for sale at 30% off.
Whether this is a good deal depends on your perspective. Yesterday, the first day, was PHX - today is EWR.
Randy Petersen describes the current Elite Membership deals out there as the best he has ever seen in 23 years. So I guess the converse is also true - this is the worst its been for the airlines in 23 years.
That is a long time...