Virgin Atlantic is not moving - well at least not for another 5 years. They are going to stay with their current hosting provider - EDS. A few tweaks here and there on the current architecture - but essentially it is the same as before. It would seem there is no commonality with Virgin American (who is with IBS) and Virgin Blue (who is with Navitaire) and even V (who will be with Sabre) - it seems no one has an integrated strategy at Virgin's airline brands. I wonder who Virgin Galactic will choose?
Go figure.
Cheers
Showing posts with label Virgin Atlantic. Virgin America. Show all posts
Showing posts with label Virgin Atlantic. Virgin America. Show all posts
07 December 2008
27 February 2008
Gunfight in the West
The West Coast Market Heats Up.
It has been a bit sleepy on the West Coast of late. Sure we have seen a lot of service that went to hubs but not a lot that went North to South. But that is about to change.
Despite an interesting but short lived incursion from Skybus, there has been very little brand new service.
The new services started in 3rd quarter 2007 with a little heralded but very useful new service from Delta’s new partner ExpressJet. Flying Embraer 145s this is not going to set the world alight. Virgin America’s new service though between the major Southern California cities – particularly into San Francisco did spark a reaction. Southwest and Jetblue moved across the Bay and added service from SFO in addition to their OAK service. But this year the Northwest’s airline (Alaska Air based in Seattle) wanted to ensure that no one stepped into their market and offered a very strong schedule of hourly service from LA to Seattle. Beefing up also San Franscico and more flights from PDX sees AS becoming the largest individual airline between the Pacific Northwest and California.
Not to be outdone Virgin announced new service from LAX and SFO to SEA. Then JetBlue started to connect the dots similarly announcing service between LAX and SEA as well as from LGB.
So for one who lives in the Seattle metro area – thanks guys. I appreciate you picking on this market to have a battle. With new service to Germany (LH, FRA-SEA), UK (NW LHR-SEA) and already beefed up service from BA and last year’s addition of flights from CDG to SEA, the place is a hopping. We are looking forward to Air China coming this year.
Cheers
TImothy
It has been a bit sleepy on the West Coast of late. Sure we have seen a lot of service that went to hubs but not a lot that went North to South. But that is about to change.
Despite an interesting but short lived incursion from Skybus, there has been very little brand new service.
The new services started in 3rd quarter 2007 with a little heralded but very useful new service from Delta’s new partner ExpressJet. Flying Embraer 145s this is not going to set the world alight. Virgin America’s new service though between the major Southern California cities – particularly into San Francisco did spark a reaction. Southwest and Jetblue moved across the Bay and added service from SFO in addition to their OAK service. But this year the Northwest’s airline (Alaska Air based in Seattle) wanted to ensure that no one stepped into their market and offered a very strong schedule of hourly service from LA to Seattle. Beefing up also San Franscico and more flights from PDX sees AS becoming the largest individual airline between the Pacific Northwest and California.
Not to be outdone Virgin announced new service from LAX and SFO to SEA. Then JetBlue started to connect the dots similarly announcing service between LAX and SEA as well as from LGB.
So for one who lives in the Seattle metro area – thanks guys. I appreciate you picking on this market to have a battle. With new service to Germany (LH, FRA-SEA), UK (NW LHR-SEA) and already beefed up service from BA and last year’s addition of flights from CDG to SEA, the place is a hopping. We are looking forward to Air China coming this year.
Cheers
TImothy
30 July 2007
Watch out Europe - here comes Virgin
Great article today in WSJ on interview with Steve Ridgeway MD of Virgin Atlantic.
http://online.wsj.com/article/SB118575235393381736.html?mod=hps_us_editors_picks
One critical element is what VS will be doing to combat the loss of its oligopoly position at LHR. We believe that VS will be taking on weak carriers and uncompetitive premium product airlines. Watch out all of you EU carriers with a slightly inferior product (AZ you have been warned) because Virgin has you in their sights. Air France's legendary surly flight attendants better go to charm school now! Also watch out for additional markets with high premium traffic and low transatlantic lift. Specifically look at markets like DC, Seattle, Denver and Vancouver. As a clue look at the coming route map for Virgin America.
Worth the read - interesting battle. VS will be battling (like BA who is similarly affected) the peer and above crowd (Read BA and LH) and now the niche carriers such as L'Avion, Maxjet etc.
Competition is definitely out there. Long may it rear its pretty head
Cheers
http://online.wsj.com/article/SB118575235393381736.html?mod=hps_us_editors_picks
One critical element is what VS will be doing to combat the loss of its oligopoly position at LHR. We believe that VS will be taking on weak carriers and uncompetitive premium product airlines. Watch out all of you EU carriers with a slightly inferior product (AZ you have been warned) because Virgin has you in their sights. Air France's legendary surly flight attendants better go to charm school now! Also watch out for additional markets with high premium traffic and low transatlantic lift. Specifically look at markets like DC, Seattle, Denver and Vancouver. As a clue look at the coming route map for Virgin America.
Worth the read - interesting battle. VS will be battling (like BA who is similarly affected) the peer and above crowd (Read BA and LH) and now the niche carriers such as L'Avion, Maxjet etc.
Competition is definitely out there. Long may it rear its pretty head
Cheers
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