Everyone is feeling the pinch. So when the going gets tough the tough get creative.
So according to Genesys Consulting's Paul Richer's latest report - some UK agencies are turning to bringing in revenue by selling in house developed technology on the open market.
If we look back in history many of the best add on applications have been developed by users. TRAMS now owned by Sabre is a good example for back office.
However for every successful application there are literally hundreds of failed attempts.
I would caution anyone who thinks this is easy money to consider the requirements of support and becoming a solution provider to someone else whose business model doesn't necessarily match yours and vice versa.
Sometimes if its too good to be true - it probably is
Cheers
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