15 August 2009

Cheeky Bahrain Air to Scupper GF’s Strategy

Bahrain Air is the little airline that could. While pursuing a relatively conservative strategy – it has been slowly gaining market share and winning customers with its brand of LCC with charm. I have flown them several times equally with Gulf Air. I find the carrier to be solid and quite competent.

Now that GF finally has a new leader (and a very competent one too) in Samer Majali (ex RJ), the airline can now get away from its bloated and occasionally corrupt past. However the bold strategy of being the carrier of choice to Iraq seems to be back firing a little with Bahrain Air matching GF’s service by flying to 2 new cities in Iraq.


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