15 August 2009

Is Twitter More Important Than Facebook?

There has been quite a lot of discussion about the importance of Twitter. As regulars know I am not a fan of Twitter or rather its (ab)uses.

It seems that marketers are flocking to Twitter and eMarketer has done a piece on extolling the way Marketers are embracing Twitter over Facebook:


Interesting. I am not sure that the marketers who are going after other channels in an effort to interact with their customers are doing the users – or themselves – any real benefit and good.

But you be the judge! The consumer will be the ultimate decider. I worry personally that the consumer has actually had enough of too many choices and too much noise aimed in his direction.


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