04 October 2010

Public Mea Culpas. How Not To Do It

I love baseball. For no other reason that going to a game and just hanging out. This season I didn't attend one single game. And with good reason. My local team - the Seattle Mariners sucked badly.

Yesterday they ended the season with a record breaking loss. 105 games. But don't worry folks there is always next year.

Except to rub the noses of the fans in it the organization pushed out a kind of apologia. I reprint it here so you can see what is probably not the right way to do that.

This is the point where the more noble of people would have fallen on their swords. Not these guys.

Oh yes and the final score yesterday in Seattle? Yup they lost again 4-3.


The Professor

October 4, 2010
A Message from Mariners Chairman Howard Lincoln and Executive Vice President-General Manager Jack Zduriencik

I've been a naval officer, an attorney and a business executive in my life. But before any of these, I was a baseball fan.

I was born and raised in Oakland, California. As a kid, I sat in the bleachers and rooted for the Pacific Coast League Oakland Oaks. Casey Stengel was the manager and a young Billy Martin played second base. When the Giants came to the Bay Area, I spent a lot of sunny days and foggy nights at Seals Stadium and then Candlestick Park watching the Willies - Mays and McCovey.

I'm still a baseball fan and, like you, I was very disappointed with the performance of the 2010 Seattle Mariners. It was a frustrating season and, yes, we made some mistakes on and off the field. Good organizations learn from setbacks and make themselves better - that's the mindset we're taking into 2011.

I have asked GM Jack Zduriencik to give you an end-of-the-season report on our baseball operations. You'll see that despite our struggles at the Major League level, Jack's plan to build through scouting and player development is working well at the minor league level. I trust Jack. I believe in his plan and I see progress. He has the full support of our ownership group, Chuck Armstrong and me, along with the resources to be successful.

Will it take some time? Yes. Do you have the patience to see this through with us? I hope so. Our number one goal remains to bring championship baseball to Safeco Field. I'm sure we'll get there.

Before you hear from Jack, I want to say something straight from the heart, from one fan to another: Thanks for sticking with this team, thanks for caring as much as you do, thanks for wearing the Mariners "S."


October 4, 2010
Jack's Report to the Fans

Some of you may remember an old-time player named Rocky Bridges, a colorful middle infielder who went on to manage in the minor leagues for many years. Rocky once said, "Well, there are three things that the average person thinks he can do better than anybody else. Build a fire, run a hotel and run a baseball team."

After the 2010 season, I'm sure a lot of you are ready to step up and tell me how to run our ballclub. And I'm always willing to listen.

But despite our poor performance at the Major League level in 2010, there are plenty of reasons to believe that our long-term plan is working. In fact, looking at the big picture, our organization actually took a step forward last year.

Before you click away from this e-mail, give me a chance to explain.

Let's start with the cornerstone strategy established when I came to Seattle in October, 2008: We will build a winning franchise through talent that we draft, acquire and develop in our farm system. This is the key to long-term, sustained success in baseball.

The good news is, you gotta like what you see down on the farm.

• Eight of our nine minor league teams made it to post-season play in 2010.
• The AAA Rainiers, Class A Lumber Kings and Northwest League AquaSox all played in their leagues' championship series.
Two won league titles.
• As a group, Mariners minor league hitters ranked #1 in home runs, runs, slugging percentage and on-base percentage.
• The cumulative won-loss record of our minor league teams was 489-410, a .544 winning percentage. Only one organization
did better - the Cardinals at .549.

Does this mean that we should start printing 2011 World Series tickets? Unfortunately, no, not yet. But it does mean that we've got talent at every level of the organization - talent that's developing, scoring runs and learning how to win.

Let's talk about some of these kids.

We've got a flock of top-rated prospects on their way to the big club. These include position players Dustin Ackley, Justin Smoak, Carlos Peguero, Nick Franklin, Kyle Seager, Johermyn Chavez, Greg Halman and Matt Mangini, along with hard-throwing pitchers like Michael Pineda, Blake Beavan, Dan Cortes, Mauricio Robles, Maikel Cleto and Anthony Varvaro. Many of our best prospects are headed for winter ball and the fall instructional league - they're driven to improve and play at the next level.

Some of these youngsters will develop faster than others, but we've got a rich pipeline of talent. Impressive, considering how thin our minor league system was just a couple of years ago. Plus there are more top prospects coming: We have the #2 pick in the 2011 June draft and we continue to scout and sign top international players.

At the big league level, Mariners pitchers tied for the third best ERA in the American League in 2010. Felix Hernandez has fulfilled his potential as a perennial Cy Young candidate. Jason Vargas, Doug Fister and Luke French made major strides in 2010. We like our pitching; our staff is young, developing and hungry.

Two young players, catcher Adam Moore and outfielder Michael Saunders, got valuable playing time and impressed scouts around the league. Meanwhile, our four core players - Ichiro, Felix, Guti and Chone Figgins - are signed to long-term deals.

I'm a baseball man. I'm not trying to sell you on the idea that we're at the top of the baseball world. We still have work to do, lots of it. My first job is to hire our field manager - and I'm already hard at work identifying and reviewing candidates. Obviously, we need to score more runs by adding to the middle of our lineup. And, for much of the past season, our team didn't play the fundamentally sound baseball that I want to see. I'm addressing all our team's needs and I'll keep you posted throughout the winter.

But there's one thing you need to know about the Seattle Mariners organization:

Everybody wants to win - from Howard Lincoln and Chuck Armstrong to the clubhouse attendant in Everett. We have a plan in place and we're working days, nights and weekends to make it successful.

But as a fan, you want results, not promises. We know that. So we're doing everything we can to make it happen sooner rather than later.

I love the people of this city and this region. I love the energy you bring to the ballpark and the loyalty you've shown to the organization. We owe you a winner. It's coming. Stick with us, there's a bright light at the end of the tunnel. Thank you.


© 2010 MLB Advanced Media, L.P. All rights reserved. All Major League Baseball trademarks and service marks used herein are the property of the applicable MLB entity. All other marks used herein are trademarks or registered trademarks of their respective owners.

You received this message because you registered to receive commercial e-mail messages from Mariners.com.
If you no longer wish to receive commercial e-mail messages from Mariners.com, please unsubscribe.

Postal Address: Mariners.com, c/o MLB Advanced Media, L.P., 75 Ninth Avenue, 5th Floor, New York, NY 10011.

No comments: