19 November 2010

Expedia does a Mini Google in Buying Mobiata

Mobiata who develops both its own suite of Mobile apps and provides a number of white label tools has agreed to be acquired by Expedia.

So while I may be stretching the scale issue - there is a strong analogy between this acquisition and Google+ITA.

2011 will be the year of the mobile when we see adoption but this is the year when the deals are being done.

This is a significant one. The logic for Expedia buying Mobiata is not just in the pool of talent as Dara put it yesterday but in the breadth of the platform and the existing relationships with the infrastructure and the customers they have. It shows that Expedia was clearly wrong footed on Mobile.

So this makes mobile travel more interesting.

As a shameless plug (not something I do on a regular basis) I am part of a consortium who own the most appropriate URL - ping me if you would like to know more.

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