As a category - I find it hard to understand how Social Ad spending can add up to much.
Well seems I may be very wrong. Ad spending is projected to reach over $3 billion in 2011. To put that in relevance - that is 10% of Google's total revenue.
Hmmm this is getting very scary. Are we being spammed and we dont know it?
As my team is developing more and more tools for alternatives to conventional search - I can see it growing.
Its still scary though
Check out this report on the subject. I am not so sure I want to give Mr Zuckerberg any more than he already has.