"Exciting Changes at Southwest Airlines!" screams the headline of the WN Email blast to some its customers this week announcing some new corporate initiatives. Still fumbling for a new strategy Southwest continues to push towards the corporate market. (Now being copied by Easyjet).
The highlights from the WN mail are as follows:
Enhanced Boarding – Now when you check in you’ll be assigned a boarding group (A, B, or C) and a position within that group (ex: A32) so there’s no need to wait in line. Simply board the plane when your group is called and find your favorite seat.
The Rapid Rewards A-List – Just fly 16 roundtrips in 12 months and we’ll put you on our A-List where we’ll reserve you the best boarding pass available on all your flights for an entire year, which means you’ll most likely get an A boarding pass.Log into your MySouthwest® account on southwest.com tomorrow to see how close you are to making it on the A-List. Members who qualify for the A-List as of November 8, 2007, will be receiving notification either by postal mail or e-mail within 3 to 5 days.
Freedom Awards – You can now convert two Standard Awards into one Freedom Award. With the exception of a few blackout dates, Freedom Awards are not subject to seat restrictions on Southwest Airlines flights, so if a seat’s available, it’s yours!
Business Select – When you purchase this new fare, you can guarantee that you’ll be among the first to board, and you’ll also get extra Rapid Rewards credit and a free drink to boot!
Simplified Fare Choices – Our fare choices are now even simpler! We’ve done the shopping for you, so it’s easy to find the perfect fare to meet all your travel needs.
Updated Gate Areas – We’re redesigning our gate areas to give you a more comfortable and productive space that will include comfy seats, power stations, a family area in which to enjoy those preflight moments!
Clearly this is the fork in the road for WN and its protege Ryanair.
Cheers
Timothy
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