Has Expedia Crossed The Line?

The revelation that Expedia (and as it turns out many others) is selling Cookie based data has caused a minor flap.

The fact that they can has not been in doubt for quite some time. but the fact that they do is not the story that anyone wants to here.

The article in Travel Weekly/Dennis Schaal is enough to put many a privacy advocate on high alert.

to me there is a clear line between opt in - implicit approved behavior and selling.

I do believe that the line has been crossed. And what do you think?

Thanks to Professor Alex

Cheers