Ancillary Revenue is all about how you can persuade customers to part with extra money after they have already made the decision to buy your base product.
Bangkok Airways bills itself as Asia's Boutique Airline. And it does a nice job. I have flown on them several times to and from Thailand.
They are converting their fleet from Boeing 717s to Airbus A319s. Additionally they have ATRs for the shorter haul flights.
So on boarding I was impressed with a little sign on the front of the cabin. Look carefully and you will see the word "SELL" on the panel to the right as you enter aircraft.
The cabin crew denied knowing what it meant. But I think they might just have been embarrassed. They need not be...
If its effective - then do it.
Cheers
1 comment:
I assume you're just being cute. For years I flew on aircraft with the "Sell - Germany" label on galleys, equipment, etc.
Here is their website "http://www.sell-interiors.com/aircraft-interiors.html"
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