According to Chris Elliott it just might be if you read his headline catching post on MSNBC's blog.
So I think this should be a wake up call to everyone associated with merchandising to ensure that some of the advise is taken to heart AND accommodated.
Specifically if I can synthesize it down - I would say that everyone has to be crystal clear in the process of what is included and what is not.
The EC is likely to develop a set of rules that differentiate FEES and TAXES as I noted on an earlier post.
So before anyone starts going off the deep end and creating merchandising opportunities that are convoluted, please remember to think about the customer.
Cheers
No comments:
Post a Comment