Thumbing through another masterful piece of PR from IATA (full of green footprints) I happened across list of some of their strategies for reducing the carbon footprint.
So admirable goal but somewhat questionable execution.
Just take a read for yourself. Particularly Page 4. But let me save you the bother - here is what it says as an example of a technology solution to global warming:
"Less energy-consuming lighting and in-flight entertainment"
IE more air rage with bored pax in the Y cabin.
Oh yes - and I know I am taking it out of context but if you are going to indulge in puffery they you will have to accept the consequences....
Cheers
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