Where Have All The Flowers Gone?

New data from the US TIA shows that those long wilting violets - the US traveller has finally woken up and started travelling outside of the USA again.

With good numbers showing 11% growth in June - we could think that there is a mini-boomlet going on.

Not so fast.

The market characteristics are showing a high degree of fragility.

The bright spots are Latam (Mexico exempted though in this report they are showing good numbers - but this was before Mexicana tanked). The astonishing growth is coming going to the Middle East.

Here are the hightlights:


• Overseas markets increased 11 percent in June and increased four percent year to date.
• Europe increased 11 percent for the month but decreased one percent for the year.
• Asia grew 14 percent for the month and was up ten percent year to date.
• Canada increased nine percent for the month and grew six percent for the year.
• The Caribbean increased six percent in June and increased four percent year to date.
• For the month, air traffic to Mexico increased 15 percent. For the year, air traffic to Mexico increased eight percent.
• South America was up five percent for the month and grew one percent year to date.
• Central America increased five percent for the month but was down three percent year to date.
• The Middle East was up 24 percent in June and up 30 percent for the year.
• Oceania increased 34 percent for the month and grew 18 percent year to date.
• Africa increased 20 percent for the month and increased 17 percent for the year.

For the latest stats go here:

http://www.tinet.ita.doc.gov/view/m-2010-O-001/index.html

Cheers