The latest missive from PhocusWright's view of the Online market for Travel shows continuing growth but clear maturity.
The number of US consumers researching and booking travel online is still growing. More than 114 million people will research travel online this year, and 93.9 million will book it.
As the market matures - there is one looming issue. Is the US web user bored and tired with the current explicit nature of search for Travel?
In my view the answer is yes. This should give a lot of encouragement to the likes of Hipmunk and all the others beavering away in Garages and Backrooms trying to improve the search experience.
And along comes the Google Borg. They will change search for Travel.
Cheers
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