I am not a fan of the Groupon/Living Social Model. I fact I detest it. It just smells bad to me.
However - clearly the consumer's like it. So it has value. But this is a zero sum game which is so blatantly obvious that either I am stupid... or they are.
So have a read of the article from eMarketer. It does show some interesting dynamics of the two players.
Sadly it just approaches things from the consumer end not the supplier end.
But worth a read anyway
Cheers
1 comment:
Good article specially when Groupon is going for IPO. As you mentioned they follow different strategy, they are quick different in many aspects. The difference in number of subscribers, revenues and geographic targeting make them quite unique from each other.
groupon vs living social
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