Almost but not quite but a very good (and thorough) piece on Twitter and Blogging with focus as a how to get ahead on Twitter as an airline.
Entitled The Airline Industry and Social Media - A Review & Analysis it is available from CAPA or IAG. Mention The Professor - via a chat link and you will get a 10% discount from IAG. (Because I am a nice person). You can purchase it here. it was prepared as a joint venture from IAG, CAPA and the Travelstrategist.com. (NOTE the Professor does not profit from this discount).
This report is explained in pretty simple and (for a Dummy like me) straightforward.
I recommend this report to any airline considering taking the plunge into the Digital Dysfunctional world.
One caveat. Do it quickly. This information and the background info will age fast. However for now it is a great tool for some guidance. The dos and don'ts are points to be taken by anyone - airline dummy or not.
Cheers
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