United Airlines seems to have caught the Ancillary Revenue craze quite heavily.
After offering one of the first enhanced seat products with its Economy Plus product - it then went on to offer Travel Options. Now it is offering a way to bundle certain products together into a package.
Now to some that might seem to be heresy. Essentially allowing a general punter to buy into the elite services as part of the dynamic price of the product. But for UA this might not actually be a bad thing.
Consider that UA is regarded as having one of the least "special" premium products - it is still workmanlike and functional. However the image has been less than attractive.
(Old planes -the last 737 goes into the sunset next month, varying degrees of color scheme etc etc).
So putting together a bundle that can be acquired easily at both the point of embarkation as well as (theoretically) the point of sale, makes this a good offer.
Given the now huge value of unbundled pricing - it makes sense to promote bundling as a way to boost that revenue
And what do you think?
Cheers
Timothy
No comments:
Post a Comment