I like eMarketer... I don't want to sound too praising but it is a great short hand way to get data.
So I was very interested in their 2011 picks.
Trend 1: Apps Invade All Platforms
Trend 2: Content Consumption Convergence
Trend 3: Location, Location, Location
Trend 4: Social Gets Its Share of Marketing Dollars
Trend 5: Real-Time Bidding
Trend 6: Targeting Audiences vs. Content
Trend 7: Online Privacy Debate Heats Up
Do any of these sound familiar?
if you are a regular follower of the Professor's Wisdom - you will know that I have been watching most of these.
During 2011 - I will continue to follow these elements and then some.
Cheers
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